Meet The Herd


Like an Elephant Herd we are highly intelligent, intuitive & unique.

We specialise in staff recruitment, consulting & HR services.

We offer unique services in vegan consulting, coaching & travel planning.

We are the only company in Africa offering vegan recruitment.

Each herd member focuses on different aspects to ensure a professional & personalized service, utilizing our 100+ years worth of industry experience.


Our company ethos can be summarized by 3 Cs


We have compassion for people & animals giving back to both regularly. We donate every month to The Sheldrick Trust in Kenya

We are connected to our clients & candidates by forming relationships & are connected to the planet, nature & animals by being conservation minded, living & working as sustainably as possible.

We are confident in our skills, expertise and abilities to serve clients & candidates who align with our values.

Hayley - THE MATRIARCH (Founder, CEO & Vegan expert)

Hayley has 24 years of experience within the Hospitality sector and has experienced life in bush camps, restaurants, golf clubs, movie/concert and commercial catering. She is still currently in 5 star Lodge Management & keeps up to date with hospitality & tourism trends.

She founded Wild Dreams in January 2017 from her office in South Africa’s Greater Kruger National Park. Being lodge based she has an in-depth understanding the logistics of reserve & hospitality operations.

Hayley is passionate about veganism & sustainable tourism and is the first & only certified vegan hospitality consultant in Africa, her vegan services include a Vegan Hospitality Consulting package as well as Vegan transition coaching to individuals & she is the author of ''Your Vegan Bestie ebook'' which you can purchase on the vegan coaching page.
Hayley is also the director of partnerships for global company

She also offers travel planning & retreats for vegans who want to experience a holiday where their only worry is what the weather may be like!

Hayley provides general F&B assistance, HR admin services, FOH staff training (including online courses) & consulting to new lodges or lodges that are looking to restructure or become commercial.

Having a values aligned career is everything to Hayley & with this the vegan Jobs side of Wild Dreams was created. Her passionate & enthusiasm for helping people, animals & the environment shows in everything she achieves.

She is a proud ambassador for ''abillion'' a platform where simple reviews donate money to impactful causes. Sign up by downloading the abillion app for free & use her referral code: HAYLEYCOOP

For more information about any of her services reach her on

Amore - THE BOSS CALF (Recruitment Operations Manager)

Amore joined Wild Dreams as a recruiter in 2020 & was promoted in 2021 to Recruitment Manager, & then again in 2022 to Recruitment Operations Manager & she currently manages a herd of 5.

Her entire working career has been within hospitality & tourism, and she is extremely passionate about all aspects of the industry. She knew that after leaving her last position working in a Lodge that she still wanted to stay connected to this industry and all of the people within it.

She has over 7 years of experience working in a range of environments in both the city and the bush and she has now settled in the town of Whiteriver, getting the best of both worlds being a ''bush town'' not far from Kruger and many of our clients, but also having modern conveniences close by.

She has worked in restaurants, cafes, hotels as well as the safari lodge sector.
Having both 4 and 5 star working experience.

In addition to her work experience she has a diploma in Hospitality Management, HR, F&B and Digital Marketing, all aspects which enable to understand all ins and outs of the industry.

Her experience has also enabled her to work in many different departments, making her an ideal recruiter to help both our candidates find their dream jobs but also our valued clients be matched with staff that suit their establishment and requirements.

Amore handles all of our recruitment services so If you are looking for staff contact her on

Anna - CALF (Recruiter)

Anna has over 10 years of hospitality experience & joined the herd as a recruiter, mid 2021.

She is a self confessed safari ''junkie'' and has spent most of her professional career working as a field guide in top lodges around the country.

She is a qualified professional level 3 lead trails guide and has an in-depth understanding of what is important as a guide, from both an employee and employer perspective.

She has also worked in many hospitality based admin roles and has a love of writing & photography, and is a published author of ''an unlikely safari guide'', a blog & Youtube channel.

After having twins (yes, two babies!!!) 3 years ago, it was a natural progression to swap her binoculars for a laptop & remote working role from her base in JHB, where she can help both our candidates live their dreams in a career that they are passionate about & ensure our clients be supported by staff who are matched perfectly to the position & company.

If you are a job seeker send your Cv to

Britt - CALF (Recruiter)

Britt joined the herd in 2022.

She has a strong background in admin based roles, but is also highly creative and after completing a BA degree in Brand communication and Multimedia she worked as a marketing manager. She is definitely the most ''tech savvy'' member of the herd.

Britt is highly skilled in all things social media and has a particular love for photography and videography.

She left the lodge industry last year after 6 years working initially as a lodge anchor and then as part of the management team of a luxury tented camp. She is now based in JHB and is happy to be connected to her past bush life through her work.

During the lockdowns when everything was at a standstill she kept busy by doing the filming and editing of the hugely successful ''Sofa Safaris'' which let people experience exciting safaris from the comfort of their homes all over the world. The show still airs now on TV.

All of these unique skills combined with her compassionate nature make her a great addition to the Wild Dreams herd.

If you are a job seeker send your Cv to

Angie - CALF (Recruiter)

Angie started with us in 2022.

Her entire career has been centred around the hospitality industry. After completing her hospitality diploma she jumped right in as an intern getting valuable experience in a range of different environments.

Being a adventure and travel lover she then decided to move to Zimbabwe where she worked mostly in F&B based roles, in functions and events including wedding coordination.

She returned to the gateway to Kruger, Phalaborwa, an ideal location for a bush lover!

She then started teaching English to Chinese students but soon gravitated back to her passion in hospitality and working with a team to join our herd as a recruiter & she thrives in the remote working role.

If you are a job seeker send your Cv to

Matt - THE BULL (Recruiter)

Matt joined the herd mid 2022. He brings a wealth of hospitality knowledge having worked within the industry for over 13 years both locally and internationally.

His career started in bars & restaurants in the Uk but after getting his honors degree in Zoology he decided to pursue his passion for wildlife, conservation and Africa.

For the last few years he was based in the Namibian bush. During this time he managed large teams of field guides and worked on numerous conservation projects with Leopards, Cheetahs and Elephants to name a few.

He has since moved to South Africa and is based in KZN & prior to joining us was sharing his love of nature and wildlife by conducting wildlife presentations at retirement homes bringing joy to many peoples lives.

If you are a job seeker and you too want to follow your dream, contact him on

Mel - CALF (Recruiter)

Mel joined us as a recruiter in July 2022.

Mel brings some unique & exciting expertise to our team both in her educational background but also practically from her diverse work experience.

She has an Honours in Human Resource Management, a National Diploma in Travel & Tourism Management & an English teaching qualification to name just a few. She loves to learn & is currently doing a Marine Biology For Guides, Divers, and Enthusiasts course - as she is an avid scuba diver and nature lover.

Her employment has ranged from working in different admin, management & training roles but also as a stewardess for Emirates Airlines in the UAE for a few years. She owns a stunning pet-friendly guesthouse in the beautiful town of Clarens in the Free State - and has over 10 years of knowledge in the travel, tourism, and hospitality industry.

In her free time, she volunteers as a Mentor to children in developing communities all over the globe - and hopes to contribute in the set-up of a village library in South Africa.

Mel is no stranger to connecting people and loves to give back - this is why recruitment is an ideal job for her.

Get in touch with her on

Grant - THE KAMBAKU (Photo marketing/Recipe developer)

Grants role at Wild Dreams is very diverse, using his last 28 years of hospitality experience to complete the herd.

He is a Professional Trails Guide (FGASA 3) by trade, he is highly passionate about both wildlife, nature and people.

He also has a marketing diploma and is a great photographer, luckily for him he is based in the Timbavati Private Nature Reserve so has access to many stunning wildlife subjects.

He is our chief recipe developer, & also assists with menu development, staff training & food photography as part of our vegan hospitality consulting services. He is a wonderfully creative vegan cook (learning his skills mostly from his talented mother)

Both he and Hayley are very happy to be helping to create a vegan world as this is something they are both very passionate about and look forward to assisting any hospitality establishment who needs help in becoming vegan friendly or attracting vegans to their business.

If you are interested in purchasing any of the wildlife images that you see on our vacancies then email